Best Life Insurance in Ashwaubenon, WI

Compare the top life insurance companies serving Ashwaubenon. Find the best rates, coverage, and customer satisfaction scores side by side.
Data last updated: May 2026 · Sources: NAIC, J.D. Power, AM Best

Compare Life Insurance Rates From Top Ashwaubenon Insurers

Life Insurance — Company Comparison

InsurerNAIC Complaint IndexJ.D. Power Score AM Best RatingEst. MonthlyBest For
HL
Haven Life
By MassMutual
0.45
N/A A++ $27 Fastest online approval, backed by MassMutual A++ rating, no medical exam up to $1M
BW
Bestow
100% online, no exam
0.6
N/A A $29 No medical exam, instant decision, 10-30 year terms, ages 18-60
LD
Ladder
Flexible coverage
0.55
N/A A $28 Adjust coverage up or down anytime, instant decisions, no medical exam up to $3M
PR
Prudential
Est. 1875
0.82
710 / 1,000 A+ $32 Largest U.S. life insurer, workplace benefits, financial planning, all policy types
NW
Northwestern Mutual
#1 ranked
0.38
780 / 1,000 A++ $33 Highest customer satisfaction, best for whole life, financial advisor included
US
USAA
Military families only
0.42
860 / 1,000 A++ $19 Best rates for military, highest satisfaction scores, no medical exam options
NY
New York Life
Est. 1845
0.48
740 / 1,000 A++ $32 Oldest U.S. life insurer, dividend-paying whole life, estate planning
SF
State Farm
Local agents
0.77
710 / 1,000 A++ $28 Local agent support, bundling discounts with auto/home, simple term options
$30
Avg. Monthly Premium (WI)
$300,000
WI Guarantee Limit
#11 Most Expensive State
Cost Ranking
77.8 years
Life Expectancy (WI)

Wisconsin Life Insurance Overview

Life insurance is not legally required in Wisconsin, but it is essential for protecting your family's financial future. Here are the key coverage components:

Term Life (20-Year)
Most Popular
Level premiums for 20 years, covers mortgage and children's college years
Whole Life
Lifetime Coverage
Permanent coverage with cash value that grows tax-deferred
Coverage Amount
$500K Recommended
Most financial advisors recommend 10-12x your annual income

Life Insurance Guide for Ashwaubenon

Life insurance in Ashwaubenon, Wisconsin, requires a nuanced understanding of the local landscape, shaped by its role as a commercial and residential hub within Brown County. Home to roughly 17,314 residents, the village benefits from a stable economic base anchored by the Oneida Nation's gaming operations, the Bay Park Square retail corridor, and proximity to Green Bay’s manufacturing and healthcare sectors. This economic stability generally supports a lower-risk profile for insurers, as steady employment in retail, hospitality, and tribal enterprises contributes to consistent household incomes. However, the seasonal nature of tourism and construction work—common in the region—can create income variability for some policyholders, which insurers may factor into underwriting decisions for term or whole life policies.

Geographic and climatic risks in Ashwaubenon are significant considerations for life insurance costs. The village lies in a region prone to severe thunderstorms, hailstorms, and occasional tornadoes, as evidenced by the 2018 tornado that caused extensive damage in nearby De Pere. While life insurance does not cover property damage, the cumulative stress and financial disruption from repeated severe weather events can influence overall health and mortality risk assessments. Winter ice storms, which frequently knock out power and create hazardous travel conditions, also contribute to elevated accident risks—a factor actuaries consider when pricing policies. Additionally, Ashwaubenon’s location near the Fox River and within the broader Lake Winnebago watershed means localized flooding is a recurring concern, particularly in low-lying areas near the river, which can affect residents’ long-term health and financial resilience.

Unique local factors further shape life insurance costs in Ashwaubenon. The village’s proximity to the Oneida Nation means a significant portion of the population may have access to tribal health services, which can lower overall healthcare costs and positively influence life insurance premiums for those eligible. Conversely, the area’s aging demographic—reflected in Brown County’s median age of 39—drives up average premiums, as older policyholders face higher rates. The uninsured driver rate in Wisconsin is notably low compared to national averages, reducing the risk of uninsured motorist claims that could indirectly affect life insurance pricing through broader risk pools. With the average annual life insurance premium in Wisconsin hovering around $360, Ashwaubenon residents typically fall within this range, though individual rates vary based on health, occupation, and lifestyle choices common to the community, such as recreational boating on the Fox River or hunting in nearby woods.

Frequently Asked Questions

How does the average life insurance premium in Ashwaubenon compare to the rest of Wisconsin?
The average life insurance premium in Ashwaubenon is approximately $360 per year, which aligns closely with the state average for Wisconsin. This rate reflects the village’s moderate population of about 17,314 and a lower-than-average cost of living, making coverage affordable for most residents.
Does living in Ashwaubenon affect the type of life insurance policy I should choose?
Yes, because Ashwaubenon is a growing village near Green Bay with a mix of families and retirees, term life policies are popular for covering mortgages or education costs, while whole life can help with estate planning for local business owners. Your specific needs, such as proximity to high-cost medical facilities or local employers like the Oneida Casino, should guide your decision.
Are there any local Ashwaubenon regulations or requirements for life insurance coverage?
Wisconsin does not mandate a state minimum liability for life insurance, so there are no specific Ashwaubenon ordinances requiring residents to carry it. However, if you own a home in the village or have dependents, lenders often require a policy to secure a mortgage, and local financial advisors recommend coverage equal to 7-10 times your annual income.
Data Sources: NAIC Complaint Index from the National Association of Insurance Commissioners Consumer Information Source (content.naic.org). Customer satisfaction scores from J.D. Power 2025 U.S. Life Insurance Study. Financial strength ratings from AM Best. Average premium data from the NAIC Life Insurance Database Report and the Wisconsin Department of Insurance. All data is publicly available. This page does not constitute insurance advice. Data last verified May 2026.
Disclosure: LifeInsureU.com is an independent educational resource. This page may contain affiliate links — if you click and purchase a policy, we may earn a commission at no additional cost to you. This does not influence our research, data presentation, or rankings. Insurer data is sourced from public regulatory databases and independent research firms. We are not an insurance company and do not sell insurance. Always verify rates directly with the insurer. Rankings are based on publicly available data and do not constitute an endorsement.

Other Wisconsin Cities